Sweaty betty are unique, promoting fitness whilst remaining feminine and accessible to the public.
They’re already branching out into many different and interesting elements on their website, which further set them apart from other brands.
For instance, Betty’s Planet and Betties in Action which explain their key messages to the public and clients.
However, I wonder how much work they’re doing regarding spreading their messages and promoting their brand through the use of social media?
They could follow close in Nike’s footsteps, integrating social media and digital applications to create something like Nike Plus. Which not only promotes the Nike brand, key fitness messages and creates community on and offline, but generates a great deal of Word of Mouth about the brand and its global capabilities.
On a more basic level, there are plenty of blogging communities who could be engaged with in order to spread the unique message which Sweaty Betty emulate.
Furthermore, interesting things could be done if a YouTube channel was created, emphasising the dynamic quality of the products. This could also show how accessible the products are – normal women who want to keep fit. Further attempting to break the mould the gym is only all about perfectly toned bodies and posing.
Clothing brands and stores need to realise the full potential of social media. Particularly those which are innovative with such a unique selling point, such as Sweaty Betty.
Tags: clothing brands, nike, social media, sweaty betty
